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Thursday, 16 March 2017

Is Your Events Team Up to Speed on the Seismic Changes in the Events Industry?

Technology has Radically Changed how Events are Marketed and Delivered


Professional Event Management is now a sophisticated, technology-based skill set. In a highly competitive market, there are essential new skills required to continuously provide that 'wow factor' for audiences and maximize profitability. The internet of things means the general public are more attuned to their options and more demanding of an experience. In this ‘experience economy’, the collective effervescence provided by an event meets social, intellectual and emotional needs which cannot be replicated by other means – so the face to face event is here to stay.

Implications for Weddings, Private, Re-opening, Fundraising & Community Events

The uptake of event trends and products sweeps across the globe faster than ever now and these traditional events are no exception. Does your team have systems in place for keeping themselves up-to-the-minute with these trends, sourcing the production elements required and quickly integrating them into their club’s event package offerings?

The demographics of member communities have shifted substantially and brides seeking a modern, cultural take on their wedding celebrations present new challenges for event managers. Does your team have the skills to profile new markets? Do they understand how these profiles impact the design and enhancement of customers’ event experiences?

Implications for Business Meetings and Conference  Venues

Recent Australian research shows:

1.    Conference attendees are socially aware, tech savvy and time poor – this means an expectation for technology to be integrated throughout the event such as event apps and networking matchmaking.

2.    Keynote time slots are getting shorter – this means 50 minute slots now, will be 35 minutes in 10 years. Death by power-point is moving out and short digestible info bursts are in.

3.    Attendees are looking for collaboration and networking too – this means live polling, instant feedback and a preferred mix of 40% networking, 50% sit and listen and 10% interact and participate.

4.    Meetings provide a place for human interaction, experiential learning and professional investment – this means the primal human need to gather is even more important in a tech-connected world.

5.    Customisation of the program structure and event experience is key – this means flexible customisation of event experience by the attendee. The most popular program formats are multi-space, virtual and face-to-face attendance, TED-style talks, small groups and open learning layouts.

Are your events team continuous learners keeping abreast of technology, trends and legislation across the events, meetings, hospitality, food, beverage and club sectors?

Barringtons’ Club Focused Diploma of Event Management (SIT50316) covers the diverse range of skills required by professional club event managers. Future-proof your club and enrol events staff now for the next intake. Download the
Diploma of Event Management Overview and Outline here which includes program pre-requisites. Download the Diploma of Event Management Enrolment Form here.

For more information or to enroll, email blayne@barringtongroup.com.au or phone Barringtons on
(02) 9899 0600.

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